• 2023年09月25日


Otsukimi (Moon Viewing) will soon be upon us.
Otsukimi is an event held on the most beautiful day of the year, and the date is different every year according to the calendar. This year (2023), it will be held on September 29 (Friday).
The reason why the autumn moon is the most beautiful of the year is because there is less water vapor in the air, the moon appears clearer, and the height at which the moon is visible is just right.
During “Otsukimi,” people appreciate the “Mid-Autumn Moon” while giving thanks for the harvest and praying for a good harvest.

The other day, I found a box of Japanese sweets with a cute design associated with “Otsukimi”. It is “Sasaragata Tsukimi,” a new product from Ryoguchiya Korekiyo, a long-established Japanese confectionery in Nagoya.

Ryoguchiya Korekiyo Sasaragata Tsukimi

The box of five pieces is decorated with a full moon, a rabbit, and a Japanese pampas grass, depicting rabbits looking up at the big full moon in the night sky and moon-watching (otsukimi). (Time)

Ryoguchiya Korekiyo Sasaragata Tsukimi

Registered trademark:
Standard character trademark: Sasaragata
Japanese Registration number: No. 5528598
Date of registration: October 19, 2012

Asserting a Registered Trademark

  • 2023年08月30日


This is Swimmer. This is another Hokuriku story.
When I visited Toyama Prefecture, I bought these sweets as a souvenir.


I was very interested in the design of the wrapping paper, which had a trademark registration number blended into the design in a cute way, and it was a very interesting gift so I picked it up.
It is a very casual and eye-catching way of asserting the right to use the trademark.

Mitsuya Corporation Hankontan


  • 2023年08月23日


The other day, I saw a product called “Kiyome-pan” (Kiyome-bread) and bought it.
Kiyome-pan is a product of Kiyome Mochi Sohonke, a long-established confectionary store located near the east gate of Atsuta Shrine in Nagoya City.

The signature product of Kiyome Mochi Sohonke is Kiyokemochi, a famous sweet made of sweet red bean paste wrapped in soft Habutae rice cakes, which has long been a favorite souvenir of pilgrims to Atsuta.

Kiyome-pan (Kiyome-bread)

According to the leaflet inside the package, Kiyome Mochi Sohonke was once used to make bread for rationing during the chaotic postwar period, and is a reincarnation of the “KIYOMEPAN” of that time, a “manju like bread”.
Indeed, the moist and chewy texture of the dough is a little different and mysterious from bread.

Like “Nago-Nyan” introduced the other day, a derivative of a well-known product attracts a lot of attention, and I would like to buy it together with “Kiyome Mochi”. (Syszo)

“KIYOME” of Kiyome Mochi Sohonke was registered as a Japanese trademark in 1954.

Pokémon Sleep

  • 2023年08月16日


I downloaded Pokémon Sleep, a game app for smartphones released in July of this year. It is a game that allows you to measure and record your sleep by simply running the app when you go to bed and placing your smartphone next to your pillow. The concept is “to look forward to getting up in the morning”. When I actually played the game, I could see my own sleep data and came to realize anew the importance of sleep. Also, the sleeping faces of the Pokémon in the game are so cute that I can’t help but keep playing.

smartphone next to your pillow

“Pokémon Sleep” is a registered trademark (Japanese Trademark No. 6271841) and is a joint application by Nintendo, Creatures Inc., and Game Freak Inc. As you can see from the application date (May 22, 2019) and registration date (July 21, 2020), it was released this year after several years of planning and development (Rabbit)

Pokémon Sleep official website: https://www.pokemonsleep.net/en/

Whereabouts of X

  • 2023年08月09日


 The service name of Twitter has been changed to “X”. In response, YOSHIKI of the rock band X JAPAN tweeted, “I think X JAPAN trademark is registered”. Indeed, if you replace the “Twitter” part of Twitter JAPAN with “X”, it becomes “X JAPAN”.


 Under the Japanese Trademark Law, “a trademark consisting solely of an extremely simple and common mark” cannot be registered (Article 3.1 of the Trademark Law), and the Examination Guidelines provide an example of an “extremely simple and common mark” as “a mark consisting of one or two Roman characters. In other words, “X” alone, without a logo, has no distinguishing power and will not be registered as a trademark.

 The above-mentioned “X JAPAN” has been registered as a trademark in standard characters (Japanese Registration No. 4750523). In the U.S., Microsoft and Meta have also registered “X” as a trademark, although not in standard characters. There are many other registrations for the letter X as well.

 It will be interesting to see the future of the branding of Twitter and “X”. (Marron)

Reference URL:
Twitter” is now “X” and “Twitter Japan” is now “X Japan” ……? YOSHIKI: “I think it’s trademarked…”

Meta and Microsoft have already trademarked X in the US

The Comfort of Writing with a Fountain Pen

  • 2023年08月02日


 I have never had any connection with fountain pens, which had been in vogue long before the Corona disaster, nor with the popular buzzword “ink swamp,”. I have recently started using a fountain pen, though it is an inexpensive one with a regular price of about 1,000 yen, and I like it because it is very easy to write smoothly with almost no pressure.

 There are many kinds of fountain pens in the affordable price range these days, but I chose a fountain pen called “Kakuno” by Pilot Corporation (Japanese trademark registration 5641486, 5697648), which I noticed in the writing instruments section of my local bookstore. I bought one with a transparent body and cap, which is convenient because it is easy to check the remaining amount of ink cartridge. It is inexpensive, so you may purchase one for each ink color.

Fountain Pen "Kakuno"

Fountain Pen "Kakuno"

 The package says, “You will surely enjoy writing”, and the nib has a humorous illustration. The company’s website has an introduction on how to use the pen written in an easy-to-read format for children, so even those who are new to fountain pens should have no trouble using it.

 The fountain pen is light and smooth to write with, so it is said to be easy to use for a long time without getting tired. It is also understandable that writers love to use fountain pens. When I get used to Kakuno, I will try another fountain pen. (blink)

Assistance Dog Event

  • 2023年07月28日


 The other day, I went to an event called “Let’s learn about assistance dogs”. which was held at a commercial facility in my neighborhood.
When you think of “Dogs that support people”, you may have a strong image of guide dogs, but service dogs support people with physical disabilities, and hearing dogs support people with hearing disabilities.

 At the event, booths for guide dogs, service dogs, and hearing dogs were set up in a large commercial facility, and each dog demonstrated how they support people.

 At the guide dog booth, visitors could experience walking with a guide dog, and I participated in it.
I participated in a series of movements, such as “putting on an eye mask, walking straight, making a U-turn, and sitting on a chair”, but it was difficult to maintain a proper distance from the guide dog, and I sometimes moved too far away and sometimes too close.
I was impressed by the harmonious walking that I see on the street between guide dog users and their guide dogs, which is the result of a lot of practice and a trusting relationship between them.

 At the event, goods were sold, and I bought the cookies shown in the photo.

The Chubu Guide Dogs Association

 “The dog looking up” on the orange sticker is called “Ai-chan”, and the Ai-chan mark was registered as a trademark for the designated service “teaching knowledge about eye dogs” on March 18, 2011 (Japanese Registration No. 5400234).
I would like to collect various goods with the Ai-chan mark from this time as feelings of support. (Sakuramochi)

Chubu Guide Dog for the Blind Association:http://www.chubu-moudouken.jp/
Japan Assistance Dogs Association:https://s-dog.jp/english
Japan Hearing Dogs for Deaf People:https://www.hearingdog.or.jp/index.php?f=hp&ci=10289&i=10286
Ai-chan’s mark(Japanese Registration number T5400234):https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2010-078746/C9BB55A100809B47EA22F1BDC970E6C8A68B5B124C45A7A56B0F96906AB73C5C/40/en

Owari Tsushima Tenno Festival

  • 2023年07月25日


 I recently attended the eve of Owari Tsushima Tenno Festival held at Tennogawa Park as part of our office event. Tsushima Shrine and Tennogawa Park are located in Tsushima City, Aichi Prefecture. The Tenno Festival had been canceled or held on a reduced scale for the past five years, but this year, a sightseeing pier was set up and the festival was held as usual. For the first time in 11 years, our clients, staff, and their families gathered at the Tenno Festival’s sightseeing pier and had a wonderful time of conversation and food.

 The Tenno Festival is considered one of the three largest river festivals in Japan and one of the three largest lantern festivals in Japan. It has a great scale, history, and venerable tradition.
The Tenno Festival has been held for nearly 600 years as a festival of Tsushima Shrine, and includes events such as Saichidate, Funawake, Chigo (Children) Uchi-mawashi, Yoimatsuri (evening festival), and Asamatsuri (morning festival).

 The origin of Tenno Festival is unknown, although it is said to have been based on the Jinryo ritual of Tsushima Shrine during the Muromachi period (1336-1573). At that time, Tsushima had five villages (Komenoza, Imaichiba, Raftaba, Shimomizo, and Tsutsumishita), which were rich in economic power, and the festival was grandly held on this basis. Nobunaga Oda, Hideyoshi Toyotomi, and the feudal lord of Owari were among the visitors to the Tenno Festival.

 The Tenno Festival was designated as a National Important Intangible Folk Cultural Asset in 1980. Furthermore, the Tenno Festival was registered as a UNESCO Intangible Cultural Heritage in 2016.
In addition, “Owari Tsushima Tenno Matsuri” is registered as Japanese Trademark No. 6117611.

Maki-wara boats

 During the evening festival, more than 500 lanterns are displayed and five Maki-wara boats are rowed across the Tenno River.
At Kurumakawado, the straw boats are lit by lanterns and set sail for the Otabisho.

Maki-wara boat

 The straw boats are magnificent, and the sight of the lanterns, emblems, and lights shimmering on the surface of the water is impressive.
The Owari Tsushima Tenno Festival was atmospheric, and I felt the history and atmosphere of several eras from the ancient times of Japan to the present day.(Raspberry)

AR and MR Simulation Technology

  • 2023年07月19日

#patent #trademark

 When we wear a head-mounted display and look around us, we see objects in virtual space superimposed on top of real space. This is Augmented Reality (AR). MR (Mixed Reality) is a technology that allows objects in virtual space to move freely. In recent years, AR and MR have been widely used for work support and training in the medical field and other industrial fields, and are also called XR (cross reality) when VR (virtual reality), AR, and MR are combined.

 SUN-SHIELD Co., Ltd., an underground tunneling company using the propulsion and shield tunneling methods, is actively using AR and MR simulation technology in the planning of underground tunneling work and in the manufacturing and maintenance of tunneling machines used in the construction process. We can find examples of actual applications on the Sunshield channel on YouTube(link below).

 In terms of intellectual property, SUN-SHIELD Co., Ltd., has acquired patent rights to the “Work Support System” (Japanese Patent No. 6969807) and trademark rights to the “SUN-SHIELD MR Simulator” (Japanese Trademark Registration No. 6379062).


 The role of underground development in urban development projects will become increasingly important in the future. We look forward to more effective use of XR’s state-of-the-art technology in the work that supports it. (Conan)

SUN-SHIELD Co., Ltd., Website

YouTube Sun-Shield Co., Ltd., Channel

Uiro of Ise

  • 2023年07月12日


“Uiro” is a Japanese confectionery that I want to eat regularly. It is also famous as a Nagoya specialty, and one of our long-time customers, Toraya Uiro Co., Ltd. specializes in raw Uiro in Ise City, Mie Prefecture. Unlike Nagoya Uiro, which is generally made of rice flour, Toraya Uiro is made of wheat flour.
It is easy to stop by as there are stores in department stores in Nagoya, and the “Raw Uiro” which does not use preservatives is beautifully arranged in the showcase and looks delicious to look at.
This time, I chose “Tanabata Uiro,” which is only available in summer.
It is a black Uiro that looks like the night sky and is sprinkled with chestnuts like stars, and as I love brown sugar Uiro the most, I couldn’t get enough. The Uiro was pleasantly sticky and very delicious.

Toraya Uiro Tanabata Uiro

The registered trademark that we helped to obtain is the tiger mark (Japanese registration number 3058956) used on the packaging and the tiger mark with “ya” (Japanese registration number 4149016) used on the handbag. The trademark registered more than 25 years ago is still in use and continues to support the store.

Toraya Uiro Toraya Uiro

Toraya Uiro celebrated its 100th anniversary in March this year, and will continue to make delicious Uiro for the next 100 years.

Toraya Uiro celebrated its 100th anniversary

By the way, we also recommend the Kotorayaki in the shape of the Toraya logo. It is cute and delicious.

Toraya Uiro Kotorayaki