trademark

　The other day, I received a tax return gift from a municipality in Fukuoka Prefecture to which I donated last year. They are “Hakata Amaou” strawberries.

　My children were delighted with the bright red, large strawberries. They ate them in no time.
　The name “Amaou” is said to stand for the initial letters of the words “red, round, large, and delicious,” which represent the characteristics of this strawberry (variety), as well as a wish that it will become the king of sweet strawberries.

　“Hakata Amaou” is the brand name used by the JA Group in Fukuoka Prefecture for sales, and is registered as a trademark (Japanese Trademark Registration No. 5042710) for “fruits” and other designated products. “Amaou” was also registered as a trademark for the designated goods such as fruits before “Hakata Amaou” (Japanese Trademark Registration No. 4615573).
　Under the Trademark Law, the name of the variety cannot be registered as a trademark, but in the case of “Amaou,” the application for variety registration was filed before the product name was decided, so the variety name (“Fukuoka S6”) and the product name (“Amaou”) were different, and as a result, “Amaou” could be registered as a trademark and the brand could be improved. This resulted in the registration of “Amaou” as a trademark, and also led to brand enhancement (Hiro).

Hakata Amaou website
Amaou (Wikipedia: Japanese only)

The other day, I received some sweets with a rather unusual name. It is a souvenir from Ehime　Prefecture, and its name is “I~yokan shika shinai!”.

I~yokan shika shinai! is a flavorful madeleine filled with the peel and juice of Iyokan citrus produced in Ehime Prefecture, and is a product of Ichiroku Co., Ltd, a well-known confectionery in Shikoku and Ehime known for its Ichiroku Tart. I don’t think an explanation is necessary, but it is a combination of “Iyokan” and “iiyokan” which meaning good feeling.

Actually, I had known about this product for a long time and thought it was a bright and bold name. The fact that it is limited and emphasized with “shika(only)” is also good.

I was definitely going to buy it when I go on a trip to Ehime, but I realized that this is a great name for a souvenir that makes you feel happy when you receive it. Because I have only a good feeling about it!
Naming is very important. I have a feeling that something good will happen. (Syszo)

I~yokan shika shinai! is a registered trademark (J-PlatPat).
Would you like to protect your company’s important product or service name by registering it as a trademark?
Please feel free to contact us for further information and consultation.

Last year I travelled to Fukui Prefecture.
Fukui is called the Dinosaur Kingdom. I saw many things about dinosaurs both inside and outside JR Fukui Station.

During my trip, I had the opportunity to ride on the “Echizen Railway”, a regional railway that runs through Fukui Prefecture.
The exterior of Fukui Station on the Echizen Railway is a soothing red color, and the interior of the station building is made from lots of wood, making it a very nice station building.

IC cards are not accepted, so I bought a ticket and boarded the train.

I rode only two stations this time, but the “Echizen Railway” has the Katsuyama Eiheiji Line heading towards Eiheiji and Katsuyama and the Mikuni Awara Line heading towards Awara Onsen, which seems convenient for sightseeing. Next time, I would like to take the “Echizen Railway” and tour around Fukui Prefecture at a leisurely pace.

“Echizen Railway” and the mark, which appears to be a graphic representation of the letter E, were registered as a trademark on 5 September 2003 for the designated services, including “transport by rail” (Japanese Registration No. 4706690, Registration No. 4706691).
(Sakuramochi)

At the beginning of February, the water heater in my home broke down and I had to replace it.
I have replaced my EcoCute, which was first installed in 2010.
It broke down suddenly without warning, so we didn’t have time to consider the manufacturer, model, etc. The contractor suggested the quickest possible installation, which was completed in five days.

(Example of EcoCute)

EcoCute has an image of being both environmentally and wallet-friendly, but I took the opportunity to find out a little more about it.

According to Wikipedia, the official name of EcoCute is “natural refrigerant heat pump water heater” and the name “EcoCute” is a registered trademark of Kansai Electric Power Company, a nickname used by Japanese power and water heater manufacturers. In April 2001, based on a basic patent from Denso and other companies, CORONA CORPORATION launched the world’s first EcoCute, and I was suddenly interested to learn that our client Denso was involved in its development.
Further investigation revealed that research technology aimed at developing car air-conditioners using carbon dioxide (CO2) as a natural refrigerant had caught the attention of researchers at the Central Research Institute of Electric Power Industry, who were studying next-generation hot-water supply systems, and members of a TEPCO research team who were looking for new product development, and they decided to launch a project called “Heat pump water heater using natural refrigerants” by three companies from different industries. (For more information, see website below).
Denso EcoCute Development Story｜Technology｜Natural Refrigerant Water Heater EcoCute | Denso (denso.com) (Japanese only)

One of the notable advantages of EcoCute is that it is equipped with an emergency water intake tap, so that the water in the tank can be used as domestic water when the water supply is cut off due to a disaster.
Daikin’s official website states that a 370-litre hot water storage tank can provide a family of four with about three days’ worth of water for emergency use.
Preparing for Disasters with EcoCute｜EcoCute｜Daikin Industries, Ltd. (daikin.co.jp) (Japanese only)
EcoCute is expected to become more and more popular as it reduces the environmental burden, lowers utility costs and helps to mitigate disasters.

By the way, did you know that ‘Kyuto in Japanese, Cute’ in EcoCute is taken from the word ‘Kyutou in Japanese, hot water supply’? I hadn’t noticed that at all! It’s a very good name♪ (cacao)

When I go to a supermarket or a discount store, freshly baked sweet potatoes are sold regardless of summer or winter, and a delicious smell drifts around the baked sweet potato machine, and I end up buying it.
The other day, I found the familiar ‘Calbee’ logo of the famous snack food company ‘Calbee, Inc.’ on the back of a bag of baked sweet potato I had purchased.

Curious, I looked up the printed part ‘Calbee Kaitsuka Sweet Potato’ and found that the company was ‘Calbee Kaitsuka Sweet Potato Co’. This company is an affiliate of ‘Calbee, Inc.’, and was the largest sweet potato company in Ibaraki Prefecture, but became ‘Calbee Kaitsuka Sweet Potato, Inc.’.
The baked sweet potato purchased this time is registered as a trademark under the product name ‘Beni Tenshi’. (Time)

●Japanese registered trademark:
Standard character trademark: Beni Tenshi
Registration number: No. 6759317
Date of registration: 4 December 2023
Trademark proprietor: Calbee Kaitsuka Sweet Potato, Inc.
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2023-070198/36693255AF0B68F3576D5DF184115144024C69B862FA852775912DE698002B61/40/en

On November 2, 2023, a new Beatles song, “Now and Then,” was released.
The Beatles broke up in 1970, but this was their first new song release in 27 years, since 1996, and it made a big splash. It is said that “Now and Then” is the last new Beatles song.

There is another reason why it became a big topic.
This song is based on a cassette tape that the late John Lennon wrote in the late 1970s and recorded while playing the piano at home.
The sound quality of the cassette tape was so bad that it was impossible with earlier technology to extract only the singing voice over the piano.
His voice was overlaid on Paul McCartney’s and Ringo Starr’s performances and the late George Harrison’s sound sources to create a complete new song by the four members, which has now been officially released.

I listened to the song shortly after its release and found the sound quality to be unmistakably that of a demo tape, with a somber atmosphere and the universal appeal of the Beatles.
The lyrics of the song express gratitude and affection for the person from whom they have drifted apart, but perhaps the members expressed their feelings for each other, not only from John Lennon’s point of view, but also from each other’s, by putting this song out into the world as a Beatles’ song.
I am sure that the song has touched the hearts of not only the old Beatles fans but also the younger generation of fans. (Syszo)

In Japan, 13 trademarks for “THE BEATLES” and “BEATLES” have been registered by Apple Corps Limited. If you are interested, please search for them on J-PlatPat.

On a personal note, I paid my hometown tax through “Satofuru” in December 2023.

The Ministry of Internal Affairs and Communications’ “Understanding Furusato Taxation! Furusato Tax Payment” of the Ministry of Internal Affairs and Communications states, “The Furusato Tax Payment System was established as a system that allows people to contribute to the hometown where they were born and raised, and to choose the municipality they wish to support at their own will.
So, I wondered. Where exactly is my hometown?
For many people, their hometown is the place where they were born and raised, where they went to school, or where they worked. Or, the place where one’s parents live can also be considered one’s hometown.
But where is the hometown of a person who was born and raised in different places?
I thought about the hometowns of people who are often transferred from one place to another or who spent their childhood in a foreign country like myself, and I thought that the place where they have spent the most time since their birth would be appropriate.

This time I paid my hometown tax to Kyotango City, Kyoto Prefecture, where my grandparents live. I chose Kyotango City because I sometimes visit there during long vacations and I wanted to contribute to the municipality that has taken care of me so well.
I received 10 kilograms of rice and Japanese beef as a thank-you gift♪ (Rabbit)

“Satofuru” is a registered trademark of SB Players Co.

Hometown tax payment site [Satofuru] No.1 in recognition of search by ranking and reviews (satofull.jp) (Japanese only)
Ministry of Internal Affairs and Communications｜Understand! Furusato Tax Payment｜Understand well! Furusato Tax Payment (soumu.go.jp) (Japanese only)