Monthly Archives: May 2024

#trademark

It was time to replace the preserved food in the emergency bags stockpiled in the firm and I received three types of canned soft bread that reached their expiry date.

These foods can be stored for up to five years, and I eat them while feeling thankful that I have a rolling stock of them without being hit by a disaster.
I started with the egg-free plain, opened the pull-top can and put it out on a plate. It looks like a vertical cupcake.

They were moist, soft and slightly sweet, so I was able to enjoy eating them.
My family also liked them. They are filling and if eaten with preserved water, they will make you feel fuller.

Being able to eat the can as soon as it is opened is a big advantage, but empty cans have concern that they become disaster waste. The paper label could be removed cleanly, which is a good point for easy sorting.

The ‘AST 新・食・缶ベーカリー’ on the paper label is a Japanese registered trademark (No. 5610551).
The emergency bag stockpiled is an emergency backpack with 30 items purchased from Disaster Prevention and Crime Prevention Direct, which won the Good Design Award 2012. ‘防災防犯ダイレクト’ is also a Japanese registered trademark (No. 6423555).
In order to avoid stockpiles becoming unusable, it is important to check the expiry dates of not only foodstuffs, but also equipment.

Later on, I also enjoyed the orange-flavoured canned soft bread with orange peel. I am looking forward to eating the brown sugar canned soft bread as I haven’t had it yet. One tin of canned soft bread has the calories equivalent to about two rice balls, so it is probably best to have it for breakfast or lunch rather than as a snack♪(Cacao)

Canned soft bread 24 cans |Professional Disaster Prevention Shop for Earthquake Preparedness (Japanese only)
Emergency backpack with 30 items |Professional Disaster Prevention Shop for Earthquake Preparedness (Japanese only)

#trademark

　I often see companies that are celebrating their “100th anniversary”, but I rarely see companies that are celebrating their “200th” or “300th anniversary”. The company I would like to introduce this time, Castella Honke Fukusaya, will celebrate its 400th anniversary in 2024.

　In 1624, the year of the company’s foundation, the Tokugawa Shogunate banned the arrival of Spanish ships and broke off diplomatic relations with Spain. That was a long time ago.
　At the time of its foundation, the company was dealing in sugar and rice, but it started making castella and other Nanban confectionery, which was handed down from the Portuguese. At present, it mainly sells castella cake.

　The other day I bought a lovely castella cake called ‘Fukusaya Cube’. The small cube-shaped box contains two slices of castella cake and is just the right size to eat up in one sitting. The box pattern is seasonally adapted to match the season, making it a limited edition seasonal product.

　According to my research, these castella cakes are made from start to finish by a one baker and are additive-free. The taste is elegantly sweet and it is ideal for giving away individually.

　Since the 12th generation of Seitaro in the Meiji era, the company has held an annual ‘egg memorial service’ in May every year to thank the eggs and make an offering to them, as well as to teach them to treat things with care and to pray for the health of their employees and the development of the company’s business. I felt that the company has continued to be a long-established business for 400 years because it has always maintained this kind of sincere attitude.
(Time)

Registered trademark: フクサヤキューブ＼FUKUSAYACUBE
Japanese Registration number: No. 5385297
Date of registration: 21 January 2011
Right Holder: Castella Honke Fukusaya Co.
(J-PlatPat)
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2010-051409/40/en