Summer Fun and Intellectual Property

  • August 18, 2026
#design #intellectual property #patent

 Every summer, one of my favorite things to do is attend fireworks displays. This year, I visited two fireworks displays and thoroughly enjoyed the spectacular fireworks lighting up the night sky. In addition to the colorful fireworks shown in the photo, creative fireworks shaped like hearts and flowers were also launched, and the crowd was absolutely thrilled.

Fireworks

Fireworks

Fireworks

 As I watched the fireworks, my professional background naturally led me to wonder about their relationship to intellectual property. This reminded me of the debate over whether “fireworks that bloom in the sky” can be registered as designs. This topic was actually included in the year 2010 Patent Attorney Examination (short-answer section), so many of you may already be familiar with it.

 The Design Act is a system that protects the designs of articles, buildings, or images. However, fireworks themselves—which appear in the night sky for only an instant before vanishing—are intangible objects that lack a fixed shape and therefore do not qualify as “articles” protected under the Design Act. Consequently, no matter how beautiful, novel, or original the fireworks may be, the display itself as it spreads across the sky cannot be registered as a design.

 On the other hand, items (products) that have a specific shape—such as fireworks shells (registration example: Launch fireworks flying exodermis) or launchers—may be eligible for design registration. Furthermore, if there are technical innovations in the structure of the fireworks shells or launchers, or in the launch methods, they may also be protected by patents.

 We often look up at fireworks without giving them a second thought, but behind their beauty lies advanced technology and ingenuity. Next year, as I enjoy the fireworks displays, I hope to view them from an intellectual property perspective as well (Hiro).

What Is an “IP Landscape”? From Defensive to Offensive Intellectual Property

  • August 12, 2026
#intellectual property #patent #trademark

Have you heard of the term “IP landscape”? Simply put, it refers to “a method of analyzing intellectual property (IP) information to determine a company’s next strategic move in management and business operations.”
In fact, Japanese companies still boast one of the highest numbers of patent applications in the world. Unfortunately, however, in the “17 government-designated strategic fields” (key areas expected to see high growth in the future), such as AI, semiconductors, and quantum technology, Japan currently lags behind other countries like China and the United States.
That is why “IP Landscape” is now being promoted on a national scale.

Until now, intellectual property activities have primarily focused on “defensive IP” aimed at protecting a company’s own technologies. However, moving forward, it is necessary to shift toward “offensive IP”—analyzing competitors’ moves and market gaps (unoccupied areas) to proactively drive business initiatives.
That said, many may feel that “taking on this challenge alone is too difficult…” In fact, INPIT (Industrial Property Information and Training Institute), a public agency, offers an open-application “IP Landscape Support Program.” This is a reassuring program that allows you to put your plans into practice with the help of experts, so why not start by exploring how to utilize these support measures? (Chamomile)
*“IP Landscape” is a registered trademark.

About the “Practical Guidebook on IP Landscaping to Support Business Strategy” | Japan Patent Office, Ministry of Economy, Trade and Industry (Japanese only)
[INPIT] IP Landscaping Support Program | Independent Administrative Institution, Industrial Property Information and Training Institute (Japanese only)

About Tofu

  • August 5, 2026
#invention

Starting this year, days with temperatures of 40°C or higher have been officially designated as “extreme heat days”. These extreme heat days have been recorded nationwide for several days in a row, and here in Nagoya, we’ve also been experiencing a string of sweltering days.
In summer, when both the temperature and humidity remain high and my appetite inevitably wanes, I eat chilled tofu almost every day.

Tofu

It is believed that tofu was introduced from China, though there are various theories regarding the exact period—such as the Nara or Kamakura periods. For a long time afterward, people ate a slightly firmer type of cotton tofu made by boiling soybeans, mixing them with a coagulant, and squeezing out the moisture.
However, it wasn’t until the Genroku era of the Edo period that the tofu restaurant “Negishi Sasano-yuki” finally invented silken tofu—which is delicious served chilled. The restaurant is still in business in Tokyo today, more than 300 years later, and it’s a place I’d love to visit someday.

Silken tofu, with its smooth, slippery texture, is nutritious and delicious year-round—whether served cold or warm—making it an indispensable part of the dining table.
By the way, the chilled tofu we eat almost every day at home is made by simply popping a block of pre-packaged tofu onto a plate, grating some ginger over it, topping it with scallions, and drizzling it with dashi-infused soy sauce. Simple is best.
(Swimmer)

Tofu – Wikipedia
笹乃雪 | 創業三百三十三年 豆富料理 根ぎし (Negishi Sasanoyuki homepage: Japanese only)

BASE BREAD Tastes Even Better—What’s the Meaning Behind “BASE”?…

  • July 22, 2026
#trademark

The other day, I had the chance to try “BASE BREAD Chocolate” at a sports gym I stopped by briefly.
BASE BREAD is the flagship product of the “BASE FOOD” series sold by Base Food Co., Ltd., and it’s a marbled-style bread made with Belgian chocolate.

BASE BREAD

Designed as a “complete nutritional food”—meaning it provides about one-third of the daily recommended nutrients based on Japan’s Dietary Reference Intakes, with two packets constituting one serving—it features a balanced blend of 33 essential daily nutrients, including protein, dietary fiber, and 26 types of vitamins and minerals, all derived from over 10 natural ingredients such as whole wheat, soybeans, and chia seeds. The back of the package is densely packed with nutritional information.

BASE BREAD

I’ve often seen this product at supermarkets, convenience stores, and drugstores, and while I’d been curious about it for a while, to be honest, I’d heard rumors that it “didn’t taste good,” so I’d never actually bought it.
However, it turned out to be much tastier than I expected. The bread is moist, and I didn’t notice any dryness. The slight bitterness might be a characteristic of whole wheat flour, but it balances well with the chocolate, creating a sophisticated flavor with a subtly sweet taste. It’s also quite filling, so I’d definitely buy it again.
The fact that you can enjoy it as a delicious bread—rather than having to force yourself to eat it just because it’s a health food—seems to be the result of repeated improvements. It made me want to try other products in the series as well.

Additionally, the fact that it contains no preservatives makes it a healthy choice. The company is also committed to food safety and security. Apparently, they’ve refined their manufacturing process and moisture control to achieve a long shelf life of about one month at room temperature.

In addition to BASE BREAD, BASE FOOD Co., Ltd. has expanded its product lineup under the common “BASE” brand, including BASE Cookies, BASE RAMEN, and BASE YAKISOBA, and has filed and registered multiple trademarks in Japan that incorporate “BASE” or “ベース.”
The distinctive BASE FOOD logo is said to depict “a nutritionally balanced diet” and “building the foundation for health” using a regular pentagon as its motif.
What is the origin of the BASE FOOD logo? – Help Center (Japanese only)
The word “BASE” (meaning “basis” or “base”) aligns with the brand’s philosophy of building the basis for health, making it a prime example of a brand strategy that effectively utilizes trademarks.

I believe the BASE series offers products that allow people to easily and deliciously replenish their nutrients—even when they skip breakfast, rely too heavily on carbohydrates, or simply don’t have the time to consider nutritional balance. However, a healthy lifestyle cannot be achieved with just one food item; in addition to a diet that includes a variety of foods, moderate exercise and sufficient sleep are also important. That said, complete nutrition foods like these seem to be a strong option for supporting nutritional management in our busy daily lives. (Syszo)

BASE FOOD (Japanese only) https://shop.basefood.co.jp/

2026 FIFA World Cup

  • July 15, 2026
#design #patent #trademark

The FIFA World Cup is held once every four years. The 2026 tournament is currently underway, with the final scheduled for July 20 (Japan time). I’m already looking forward to seeing which country will win.
Since I played soccer when I was a kid, I’ve been following this tournament closely.
Because this tournament is being co-hosted by the United States, Canada, and Mexico, there is a time difference with Japan. Most matches take place in the morning Japan time, so I sometimes have to skip the early weekday morning games.

Did you know that intellectual property is involved in sports as well?
For example, tournament names and logos are protected by trademark rights; the structure of the match ball and camera and sensor technologies are protected by patent rights; and uniforms and official mascots are protected by design rights.
Incidentally, FIFA (Fédération Internationale de Football Association) holds several trademark registrations in Japan. (Usagi)

FIFA World Cup

*From the official gazette for Japanese Trademark No. 4094032

Extra-Thin, Firm Noodles Made with a “Patented Method”!

  • July 8, 2026
#patent

I saw the words “patented method” on Toyo Suisan’s “Tonpara Hakata Tonkotsu” cup noodles, so I decided to buy a pack.

Tonpara Hakata Tonkotsu

The package also listed the patent number: “Japanese Patent No. 7080653.”

Tonpara Hakata Tonkotsu

When I looked it up on J-PlatPat, I found that the invention is titled “Method for producing fried instant noodles to be reconstituted with hot water,” and the applicant is Toyo Suisan. Looking at the claims, it stated that the raw noodle strands are deep-fried without undergoing an α-conversion process. Additionally, Toyo Suisan’s website referred to it as the “Non-Steam Manufacturing Method.”
Toyo Suisan website: Announcement of the New Release of “Tonkotsu Paradise: Hakata Tonkotsu” (Japanese only)
https://www.maruchan.co.jp/news_topics/entry/2026/05/post_20211144.html

This is a different patent from the “special manufacturing method for keeping raw noodles delicious”—also from Toyo Suisan’s Maruchan series—which I covered in a previous blog post!
Past blog post: “Manufacturing method for keeping raw noodles delicious”

The noodles were thin and firm, just like you’d expect from tonkotsu ramen, and the broth was rich and delicious. It’s also great that the wait time is only 2 minutes! (Marron)

Jewel-Like Sweets

  • July 1, 2026
#trademark

The other day, I bought some “Hana-gori” sweets made by Kamehiroyoshi.

Hana-gori

What drew me to buy them was their refreshing appearance.
Hoping to feel even a little bit refreshed during the rainy season, I decided to give them a try.

As the product description states, “These jewel-like sweets are crafted from highly refined domestic rock sugar and premium thread-like agar,” and they are indeed as beautiful as jewels with their vibrant colors!

“Kyogashi-tsukasa Kamehiroyoshi” is a traditional Japanese confectionery shop located in Nishi Ward, Nagoya City.
Official Website: https://www.kamehiroyoshi.com/

Even if you can’t make it to the shop in Nishi Ward, it’s great that you can purchase several of their products through Takashimaya’s “100 Selected Confectioneries” collection.

I hope to get through the hot summer by taking in a bit of coolness through my eyes as well.

“Kamehiroyoshi Hana-gori” was registered as a trademark on July 1, 2020, with Class 30 “Japanese sweets, confectionery,” etc., as the designated goods (Rights Holder: Kenichi Mitani, Japanese Trademark Registration No. 6265156).
(Sakuramochi)

Front-Backless, Heel-less Socks

  • June 24, 2026
#patent

 I will introduce patented products that you see every day without even noticing.
 This time, I will be featuring socks that have no right or wrong side and no heel—so you can put them on even with your eyes closed.

 These socks are a product of HONESTIES Co., Ltd. (Izumisano City, Osaka Prefecture), which was also featured in the Japan Patent Office’s newsletter “Tokkyo” Vol. 67. They utilize a different patented technology than the one featured in the magazine.

 HONESTIES Co., Ltd. develops innerwear that eliminates the distinction between front and back, as well as right and wrong sides.
 Promoting barrier-free clothing and a stress-free lifestyle for everyone, the company is highly regarded for its universal design that reduces the burden of daily life for all people, including those with visual impairments, those who need assistance changing clothes, those with developmental disabilities, and the elderly.
 In 2020, the company received the “Good Design Award.”

 Here is the actual product. I’ve used it a few times, so it shows some wear—sorry about that! (laughs)

Front-Backless, Heel-less Socks

 The key feature is that it can be worn without worrying about which side is up or down, or which is the front or back. Regarding the socks, “There is no inside or outside. There is no heel. Since there is no specific direction, you can put them on even with your eyes closed.”
 is how they describe them (Website).

 After trying them out, I found the fabric to be sturdy and durable on both sides, and you can wash them without fixing the sides.
 What’s more, once they’re dry, you can just slip your feet right back in. You can’t see the heel, but when you put them on, it’s amazing how naturally they mold to your heel.

 It’s a product that makes a part of your busy daily life just a little bit easier.
(blink)

The Old Tōkaidō Fifty-Three Stations: Chirifu Station

  • June 17, 2026
#patent #trademark

During the Edo period, Chirifu Station—one of the Fifty-Three Stations of the Tōkaidō—was located in what is now Chiryu City, Aichi Prefecture.

The Old Tōkaidō Fifty-Three Stations: Chirifu Station

The Old Tōkaidō Fifty-Three Stations: Chirifu Station

The Chiryu City Tourism Exchange Center is located near the stone monument shown in the photo. Upon entering, you are greeted by a plush toy of “Chiruppi,” Chiryu City’s mascot character.

The Chiryu City Tourism Exchange Center

The figurative trademark for the mascot, for which Chiryu City holds the trademark rights, and the standard character trademark for “Chiruppi” were registered 10 years ago (in 2016) with various merchandise items designated as the goods covered by the registration. Note that the pronunciation of the figurative trademark is not “Chiruppi,” but rather “Chiryushi” or “Chiryu-shi.”

Figurative Trademark: Japanese Trademark Registration No. 5888931 (link below), No. 5969661
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2016-042337/40/en

Standard character trademarks: Japanese Trademark Registration No. 5888932 (link below), No. 5969662
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2016-042338/40/en

In addition, FUJI Co., Ltd., headquartered in Chiryu City, Aichi Prefecture, has filed numerous patent applications for electronic component mounting machines, machine tools, and other products. (Conan)