When you hear the word “Idol”, what comes to mind?

  • June 12, 2024


What comes to mind when you hear the word “idol”?
For me, “a song” came to mind before “a person”. That’s right, “Idol” by YOASOBI.

“Idol” was released as the opening theme song for the TV anime “Oshi no Ko,” and even people who do not watch the anime have heard of this hit song. It even topped the Billboard charts in the U.S. as well as Japan.


I saw an online news that the song “Idol” won the Gold Prize at the 2024 JASRAC Awards by the Japan Music Copyright Association (JASRAC).


JASRAC is a general incorporated association that mainly engages in activities such as management business related to copyrights of musical works and mutual protection of copyrights with foreign copyright management organizations.

Copyright is also an important protection of rights for composers, lyricists, and music publishers. (Rabbit)

Mattress worth more than the price

  • June 5, 2024

#design #patent #trademark

 I am considering buying a new bed. There are many factors to consider when choosing a new bed, such as the comfort of the mattress, whether it is firm or soft, and the material it is made of. When I went to Nitori the other day, I found a “Patent Registered” mark on the “N Sleep Luxury Series” mattress.

 A J-PlatPat search for “Nitori Holdings, Inc.” and “mattress” yielded 11 patents (8 of which were valid), 10 designs, and 16 trademarks related to “N Sleep,” the name of the mattress product series.

 At the store, I could lie down without taking off my shoes, and it was fun to try different kinds of products. I also found out that I prefer “firm” sleeping comfort. Since it is something to use for a long time, so I will carefully consider my choice. (Marron)

Nitori N Sleep Mattress Special (Japanese only)

Chicken Bento

  • May 30, 2024


When I visited Tokyo early this year, I was looking forward to having a ‘chicken lunchbox’ on the bullet train on the way home.
I had seen an exhibition at the Railway Museum about ekiben from all over Japan and was attracted by their retro packaging, and had always wanted to try it.

Chicken Bento

The pop, retro packaging catches the eye.

Chicken Bento

The chicken bento contains chicken rice and fried chicken, and is all about chicken.

The ‘chicken bento’ has a long history and has been on sale since 1964.
It is a long-selling product that has been loved for many years, and the taste is needless to say very tasty. If I ever have the chance to visit Tokyo again, I will definitely buy it.

The eye-catching ‘chicken bento’ logo on an orange checkered background is a registered trade mark for ‘box lunch containing a chicken daily dish’ (Japanese Registration No. 6215958).

Single-Slice Toaster abien BREAD GRILL

  • May 22, 2024


 The abien BREAD GRILL is a single-slice toaster that grills bread between the top and bottom plates. It is a new product developed by Abien, famous for its ‘Magic Grill’ (hot plate). From December 2023 to February 2024, the support purchase project has been listed on the crowdfunding management website Makuake..

https://www.makuake.com/project/abien_bread_grill/ (Japanese only)

 The other day, one of our supporters received the goods at my home. The central part of the front of the lid is marked with the word ‘abien’


 Switch on the power and turn the mode selection dial to select the cooking mode QUICK/LOW/HI to preheat the plate. When the preheat complete lamp illuminates, place the bread on the bottom plate, close the lid and press the start button to start baking. When baking is complete and the buzzer sounds, open the lid.

(L:Before baking , R:After baking)

 The bread is baked with both sides in contact with the top and bottom plates, so both sides are baked evenly. As there is no wasted space around the plates, the heat of the plate is efficiently transferred to the bread, it keeps the moisture out. The spring force holding the top and bottom plates together is not too strong, so it keeps the bread fluffy accordingly, without crushing it excessively. The top and bottom plates can be removed and washed in water, making them easy to clean.
 The trademarks ‘abien BREAD GRILL’ and ‘アビエン ブレッドグリル’ are pending registration (Japanese Application 2023-132897, 2023-132898). (Conan)

(Reference: Trademark URL)

Canned Soft Bread

  • May 14, 2024


It was time to replace the preserved food in the emergency bags stockpiled in the firm and I received three types of canned soft bread that reached their expiry date.

Canned Soft Bread

These foods can be stored for up to five years, and I eat them while feeling thankful that I have a rolling stock of them without being hit by a disaster.
I started with the egg-free plain, opened the pull-top can and put it out on a plate. It looks like a vertical cupcake.

Canned Soft Bread

They were moist, soft and slightly sweet, so I was able to enjoy eating them.
My family also liked them. They are filling and if eaten with preserved water, they will make you feel fuller.

Canned Soft Bread

Being able to eat the can as soon as it is opened is a big advantage, but empty cans have concern that they become disaster waste. The paper label could be removed cleanly, which is a good point for easy sorting.

The ‘AST 新・食・缶ベーカリー’ on the paper label is a Japanese registered trademark (No. 5610551).
The emergency bag stockpiled is an emergency backpack with 30 items purchased from Disaster Prevention and Crime Prevention Direct, which won the Good Design Award 2012. ‘防災防犯ダイレクト’ is also a Japanese registered trademark (No. 6423555).
In order to avoid stockpiles becoming unusable, it is important to check the expiry dates of not only foodstuffs, but also equipment.

Later on, I also enjoyed the orange-flavoured canned soft bread with orange peel. I am looking forward to eating the brown sugar canned soft bread as I haven’t had it yet. One tin of canned soft bread has the calories equivalent to about two rice balls, so it is probably best to have it for breakfast or lunch rather than as a snack♪(Cacao)

Canned soft bread 24 cans |Professional Disaster Prevention Shop for Earthquake Preparedness (Japanese only)
Emergency backpack with 30 items |Professional Disaster Prevention Shop for Earthquake Preparedness (Japanese only)

400th anniversary of the company’s founding Castella Honke Fukusaya

  • May 10, 2024


 I often see companies that are celebrating their “100th anniversary”, but I rarely see companies that are celebrating their “200th” or “300th anniversary”. The company I would like to introduce this time, Castella Honke Fukusaya, will celebrate its 400th anniversary in 2024.

 In 1624, the year of the company’s foundation, the Tokugawa Shogunate banned the arrival of Spanish ships and broke off diplomatic relations with Spain. That was a long time ago.
 At the time of its foundation, the company was dealing in sugar and rice, but it started making castella and other Nanban confectionery, which was handed down from the Portuguese. At present, it mainly sells castella cake.

 The other day I bought a lovely castella cake called ‘Fukusaya Cube’. The small cube-shaped box contains two slices of castella cake and is just the right size to eat up in one sitting. The box pattern is seasonally adapted to match the season, making it a limited edition seasonal product.

Fukusaya Cube

 According to my research, these castella cakes are made from start to finish by a one baker and are additive-free. The taste is elegantly sweet and it is ideal for giving away individually.

 Since the 12th generation of Seitaro in the Meiji era, the company has held an annual ‘egg memorial service’ in May every year to thank the eggs and make an offering to them, as well as to teach them to treat things with care and to pray for the health of their employees and the development of the company’s business. I felt that the company has continued to be a long-established business for 400 years because it has always maintained this kind of sincere attitude.

Registered trademark: フクサヤキューブ\FUKUSAYACUBE
Japanese Registration number: No. 5385297
Date of registration: 21 January 2011
Right Holder: Castella Honke Fukusaya Co.

Heating oil, Jet Fuel and Rocket Fuel ~Kerosene~

  • May 2, 2024

#Inventions of the Day

 I would like to introduce an invention related to today(May 2). May 2 is the date of birth of Abraham Pineo Gesner (1797.5.2-1864.4.29), a Canadian inventor and geologist.

 Abraham Gesner was an inventor and geologist who, in 1842, discovered the first fossils in the Miguasha National Park, a UNESCO World Heritage Site.

 And in 1846, Abraham Gessner, later called the father of the petroleum industry, refined a new oil for lighting by dry distillation of coal on Prince Edward Island, which he named kerosene. Also in the 1850s, Abraham Gessner invented a treatment process to distill kerosene from petroleum.

Abraham Pineo Gesner
(Photo taken from University of Toronto, Dictionary of Canadian Biography, vol. 9)
Loris S. Russell, “GESNER, ABRAHAM,” in Dictionary of Canadian Biography, vol. 9, University of Toronto/Université Laval, 2003–, accessed April 11, 2024, http://www.biographi.ca/en/bio/gesner_abraham_9E.html.

 Petroleum products made primarily from kerosene include heating oil, jet fuel, and kerosene-based rocket fuel. Kerosene is a purer and less watery version of heating oil, so even at 10,000 meters above the ground, it appears to be able to be used as fuel for airplanes without freezing.

 I have seen my grandparents use heating oil stoves in the 1990s and 2000s. heating oil stoves are powerful and can boil water in a kettle or bake rice cakes, in addition to the heating function. Electric stoves are also good, but heating oil stoves, which do not use electricity, offer high thermal efficiency and can also be used during power outages. In the long history of mankind, we are grateful to our predecessors for their inventions that have enriched people’s lives with the times. (Raspberry)

Oil Pioneers”, author Katsutoshi Murakami, Ronsosha, 1996
JAXA official community site (Japanese only): https://fanfun.jaxa.jp

Hakata Amaou

  • April 24, 2024


 The other day, I received a tax return gift from a municipality in Fukuoka Prefecture to which I donated last year. They are “Hakata Amaou” strawberries.

Hakata Amaou

 My children were delighted with the bright red, large strawberries. They ate them in no time.
 The name “Amaou” is said to stand for the initial letters of the words “red, round, large, and delicious,” which represent the characteristics of this strawberry (variety), as well as a wish that it will become the king of sweet strawberries.

Hakata Amaou

 “Hakata Amaou” is the brand name used by the JA Group in Fukuoka Prefecture for sales, and is registered as a trademark (Japanese Trademark Registration No. 5042710) for “fruits” and other designated products. “Amaou” was also registered as a trademark for the designated goods such as fruits before “Hakata Amaou” (Japanese Trademark Registration No. 4615573).
 Under the Trademark Law, the name of the variety cannot be registered as a trademark, but in the case of “Amaou,” the application for variety registration was filed before the product name was decided, so the variety name (“Fukuoka S6”) and the product name (“Amaou”) were different, and as a result, “Amaou” could be registered as a trademark and the brand could be improved. This resulted in the registration of “Amaou” as a trademark, and also led to brand enhancement (Hiro).

Hakata Amaou website
Amaou (Wikipedia: Japanese only)

Nice cookie can

  • April 19, 2024


It’s me, Swimmer.
I got cookies from a popular confectionery store.

cookie can

I knew there was a line at the department store in Nagoya station in the morning, but I was very happy when I got them because they were an item that I couldn’t buy until much further in advance even if I made a reservation.

The tin cans seem to be very popular these days, and there are websites that sell only the cans, as well as people who buy the goods for the cans that hold them. The cookie can I got from a store this time also has a very elegant design using letters, and the cookies are delicious. I am thinking about what I will use it for after I finish eating them.

The tinplate often used for cookie can is made by covering the surface of a steel plate with tin. Tin has long been used for toys and food products because it is less susceptible to corrosion than iron.
We are happy to be able to eat delicious sweets thanks to the wisdom of our ancestors.

Café Tanaka Website (Japanese only)
Tinning – Wikipedia

Iiyokan shika shinai! (Translation: I have only a good feeling about this!)

  • April 10, 2024


The other day, I received some sweets with a rather unusual name. It is a souvenir from Ehime Prefecture, and its name is “I~yokan shika shinai!”.

Iiyokan shika shinai! (I have only a good feeling about this!)

I~yokan shika shinai! is a flavorful madeleine filled with the peel and juice of Iyokan citrus produced in Ehime Prefecture, and is a product of Ichiroku Co., Ltd, a well-known confectionery in Shikoku and Ehime known for its Ichiroku Tart. I don’t think an explanation is necessary, but it is a combination of “Iyokan” and “iiyokan” which meaning good feeling.

Iiyokan shika shinai! (I have only a good feeling about this!)

Actually, I had known about this product for a long time and thought it was a bright and bold name. The fact that it is limited and emphasized with “shika(only)” is also good.

I was definitely going to buy it when I go on a trip to Ehime, but I realized that this is a great name for a souvenir that makes you feel happy when you receive it. Because I have only a good feeling about it!
Naming is very important. I have a feeling that something good will happen. (Syszo)

I~yokan shika shinai! is a registered trademark (J-PlatPat).
Would you like to protect your company’s important product or service name by registering it as a trademark?
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