The other day, I visited Miyakojima in Okinawa Prefecture. At a souvenir shop, I heard a song that went, “Snow Salt Sandwich, Snow Salt Sandwich♪ Miyakojima Snow Salt Sandwich.” I thought it might be a snack made with “Snow Salt,” a famous Okinawan souvenir, so I picked it up. Sure enough, it was a product sold by Miyakojima Snow Salt Co., Ltd., which manufactures “Snow Salt.” The blue packaging featured the words “Snow Salt Sandwich,” and there were also other products in the series, such as “Snow Salt Finnan,” “Snow Salt Rasuku,” and “Snow Salt Parin.” All the products had blue boxes with the same hiragana font, making them easy to spot at a glance. The catchy song also stuck in my head, so I ended up buying a few as souvenirs.
The box also features illustrations of the product inside, making it easy to recognize at a glance. The hiragana product names also seem to attract foreign tourists, as I noticed many of them purchasing the items.
Among the series products, only “Snow Salt Sand” (Japanese Trademark Registration No. 6827968) is trademarked. However, the names following “Snow Salt” in these products are all three syllables, easy to pronounce, visually memorable, and clearly indicate what the product is. Combined with the catchy song, I feel they are well-named. If you ever visit Miyakojima, I highly recommend giving them a try! (Chamomile)
Snow Salt Co., Ltd. Website (Japanese only)
https://www.yukishio.com/
Snow Salt Sweets product (Japanese only)
https://www.yukishio.com/products/sweets/
Snow Salt sandwich song (YouTube)
