#trademark
Some time ago, an acquaintance of mine gave me a “tsuitachi mochi” (first day of the month rice cake).
“Tsuitachi mochi” is a seasonal rice cake sold on the first day of each month, excluding New Year’s Day, to welcome people who visit the Ise Jingu Shrine on “Tsuitachi mairi” (first day of the month visit).
At the Akafuku main store in Oharaimachi of Ise Jingu Shrine, many people line up from early in the morning for the tsuitachi mochi. For take-out, numbered tickets distributed the day before are required, but reservations can also be made online, and department stores in Mie, Aichi, Osaka, Kyoto, and Hyogo also carry them.
Akafuku is a standard souvenir of Mie Prefecture, but the tsuitachi mochi is only sold once a month, making it very special. (Syszo)
Akafuku Tsuitachi Mochi (only in Japanese) https://tsuitachi.akafuku.co.jp/okuru
Akafuku Tsuitachi Mochi, Tsuitachi Mochi, has four registered trademarks (Japanese Trademark Registration No. 1949801, No. 2016873, No. 2300175, and No. 2707540).
There are many registered trademarks around us. The reason is that by registering and continuing to use a company’s logo, original product name, or service name as a trademark, you will have great brand power. Not only can you expect to increase your name recognition and sales. It is also important for any business, as it prevents other people from registering your trademark and selling inferior products.
If you have any questions or concerns about your company’s trademark registration, please feel free to contact us at Hattori &Parners by clicking “here“.