I recently went on a trip to Nagasaki Prefecture.
One thing I absolutely wanted to buy in Nagasaki was “Peach Castella.”
It’s a very cute treat featuring a fluffy castella sponge cake and sugar decorations shaped like a peach.
In Nagasaki, it’s apparently given as a gift for various celebrations, including the Doll’s Festival.
Perhaps because March is a month full of celebrations, I saw it being sold at various confectionery shops throughout the city.
For example, the Peach Castella shown above is from a shop called “Hakusuido.”
Peach Castella | Hakusuido Official Online Shop
This one is from a shop called “Mangetsudo.”
Mangetsudo
(I’m sorry for using a pamphlet—it lost its shape after I carried it around for a long time.)
Even though they’re all peach castella, each shop has its own unique style.
Since many other confectionery shops also sell their own versions of peach castella, I’d love to try them all someday.
The trademark “Peach Castella” is a “collective trademark” (*) owned by the Nagasaki Prefecture Confectionery Industry Association (Japanese Trademark Registration No.: 5151942; Designated Goods: Class 30 “Castella shaped like a peach, Castella”; Registration Date: July 18, 2008).
You can really feel the Nagasaki Prefecture Confectionery Industry Association’s desire to protect Peach Castella as a signature confection and further boost its popularity.
*If you’d like to learn more about “collective trademarks,” please refer to the “Regional Collective Trademark System” section on the Japan Patent Office website below.
https://www.jpo.go.jp/e/system/trademark/gaiyo/chidan/index.html
(Sakuramochi)