trademark

“Uiro” is a Japanese confectionery that I want to eat regularly. It is also famous as a Nagoya specialty, and one of our long-time customers, Toraya Uiro Co., Ltd. specializes in raw Uiro in Ise City, Mie Prefecture. Unlike Nagoya Uiro, which is generally made of rice flour, Toraya Uiro is made of wheat flour.
It is easy to stop by as there are stores in department stores in Nagoya, and the “Raw Uiro” which does not use preservatives is beautifully arranged in the showcase and looks delicious to look at.
This time, I chose “Tanabata Uiro,” which is only available in summer.
It is a black Uiro that looks like the night sky and is sprinkled with chestnuts like stars, and as I love brown sugar Uiro the most, I couldn’t get enough. The Uiro was pleasantly sticky and very delicious.

The registered trademark that we helped to obtain is the tiger mark (Japanese registration number 3058956) used on the packaging and the tiger mark with “ya” (Japanese registration number 4149016) used on the handbag. The trademark registered more than 25 years ago is still in use and continues to support the store.

Toraya Uiro celebrated its 100th anniversary in March this year, and will continue to make delicious Uiro for the next 100 years.

By the way, we also recommend the Kotorayaki in the shape of the Toraya logo. It is cute and delicious.

https://www.torayauiro.com/

The “Morinaga Biscuit” series by Morinaga Seika Co., Ltd. is a biscuit that has been popular for many years.
Among them, “Moonlight” has a sweet and slightly moist texture, and is a particular favorite of mine, so I sometimes like to buy it.
It goes well with tea or milk.

A check on J-PlatPat shows that it was registered on June 30, 1983, 40 years back from this year (2023), which gives a sense of its long history.
Almost 40 years after the registration date, on June 28, 2023, a product called “Moonlight with a reason” was put on the market.
The product is filled with “moonlight” that has been broken or chipped during the manufacturing process in order to reduce food loss, and the content is about three times larger than the normal amount.
I welcome this kind of initiative because I always break it when I eat it and the content volume is large.
The product will be sold through a mail order site, but I hope that it will also be available at supermarkets and convenience stores. (Time)

Registered trademark “Moonlight”
Japanese Registration number: No. 1596290
Registration date: June 30, 1983
URL:https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1979-060552/F1A61BF7B3F991657F142A0E7BA6AD413BCEA8E2519E3C59BD7A88B734029160/40/ja

This is Swimmer.
When I went for a drive the other day, I found this signboard at a service area on the Hokuriku Highway.

If you look closely, you will see a small sign that says Registered Trademark.
I immediately searched for it on the JPO Information Platform and sure enough, there it was.
The owner of the “Hokuriku Expressway Dou-Raku” trademark is Central Nippon Expressway Company Limited, and the Japanese Trademark registration number is No. 5434280.
Among the three designated products are printed materials, and I found an information magazine with the same name at a store in the service area, so I took one home with me.
The contents are quite worthwhile, including traffic information, history of tourist attractions near the road, and gourmet food information.
It is important to contribute to the development of the surrounding area in this way.

Behind the service area was the coast of Hokuriku with a very nice view of the Sea of Japan.

Hokuriku Doraku(J-PlatPat)
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2011-018496/FF08C77B2B9232EA38A77560F9A324A9C0C008F3F99EE2577553D482CD6ED19F/40/en

The other day, I found “Nagoyan” sold in bulk at a convenience store.
“Nagoyan” is a Japanese confectionery produced and sold by Shikishima Baking Co. It has long been loved as Nagoya’s famous confectionery because of its soft sweetness and moist texture.

It is not uncommon to find them sold at convenience stores and supermarkets, but upon closer inspection, they are labeled “Nago-Nyan”. Nago…nyan?
Since I was so curious, I bought some to try along with “Nagoyan” and “Nama-Nagoyan” (“Nago-Nyan” was sold in some convenience stores in advance).

Unlike the smooth appearance of “Nagoyan,” “Nago-Nyan” is shaped like a paw, and the yolk bean paste contains white chocolate cream, which is not included in “Nagoyan.
Changing the name of a well-known product slightly is a very interesting idea, as well as attracting more attention. (Syszo)

“Nago-Nyan” has been on sale from June 1 in the Kanto to Kyushu regions.
https://www.pasconet.co.jp/release/1949/ (Japanese only)

“Nagoyan” and “Nama-Nagoyan” are registered trademarks. “Nago-Nyan” is a pending trademark registration.

Nagoyan (public gazette)
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2000-110921/AB1CC1E929A0482E7F4F84C55BD38FA4A96910E21641D91C785356518457BE83/40/ja
Nama-Nagoyan (public gazette)
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2020-016451/35B80F48ED38733ABD7198B5BD9713ACB7223990032D8A76BD0AF34DBA31F355/40/ja
Nago-Nyan (public gazette)
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2023-016361/3296718F6A9701BD7F9BF42E60DEE780CC78CDF17D94E47269F9E70954C4C10A/40/ja

　”Potato Bag” and “Jagarico Bake-Tsutsi ” are kits for growing potatoes on balconies and other places with only watering, and are sold at home centers. The products are a mixture of fertilizer and soil for growing potatoes, but the appearance of the products has a strong impact, and I feel that Calbee’s brand power is well utilized.
　Our family purchased the potato bags. They also sold “Poroshiri” seed potatoes, but we were told that regular potatoes would also work, so we are growing potatoes that have sprouted as seed potatoes.
　I am looking forward to eating the delicious potatoes I grew myself in a little while! (Marron)

　”Potato Bag” is a trademark of Calbee Potato Co. and “Jagarico” is a trademark of Calbee Co. “Poroshiri” is also registered as a variety by Calbee Potato Co.
（Reference URL）https://www.calbee.co.jp/newsrelease/221215.php

In April, I visited the cherry blossom festival in Okazaki, Aichi Prefecture.

I had been to Okazaki several times before, but this time the area around Okazaki Castle was full of tourists and more lively than usual, probably due to the influence of the historical drama “What Will You Do, Ieyasu? “.

Although it had been a few days since the cherry blossoms were in full bloom, it was beautiful to see them while walking along the wide Oto River.

On the way back from Okazaki, we stopped by the main store of the long-established confectioner “Bizen store”.
I bought several sweets including “Tefukin no shirabe,” a favorite of mine since childhood, and headed home with a smile on my face.
It was a very satisfying day of cherry blossom viewing and eating delicious sweets.

The trademark “Tefukin no shirabe” was registered on November 7, 1997 for the designated goods “confectionery and a bread” (Japanese registration No. 3356611).

According to J-platpat, the oldest registered trademark currently held by Bizen store, a general partnership, is “Kodai Aoi” (Japanese Registration No. 259544), which was registered in 1934.
I can feel the history of the brand, which has been carefully protected from 1934 to the present. Next, I would like to try the “Kodai Aoi Mochi” which uses this trademark.
(Sakuramochi)