#design #trademark
Biore has a sound trademark. The designated products are soaps and cosmetics.
Biore is a face and body care brand of Kao Corporation.
Related products of the Bioré brand include body wash, foam hand soap, and skin care products.
I recently purchased Biore-u’s paw pad-shaped foaming hand soap. Unlike the regular pump dispenser, which dispenses bubbles horizontally from a single opening, the paw pad type hand soap has a pump dispenser that dispenses bubbles vertically upward from several openings. The shape of the pump dispenser was so striking and eccentric that it was registered as a design.
In the past, when using foam hand soap, one used both hands to wash one’s hands, pushing the pump with the right hand and picking up the foam hand soap with the left hand. However, with the paw pad-type foam hand soap, I can pick up the foam hand soap with one hand and wash my hands with it. It is very convenient, and I think it is good not only in terms of functionality but also in terms of hygiene.
I thought it was a product for which not only the character trademark but also the sound trademark and the design were protected and utilized in a multifaceted way to further enhance the brand power and protect and utilize intellectual property. (Raspberry)
Japanese Sound Trademark Registration number : No. 5805052｜J-PlatPat
Japanese Design Registration number : No. 1710004｜J-PlatPat