The history of Hagino Kaori – Familiar Trademark

  • November 20, 2020

#trademark

The other day, I bought a sweet called “Hagino Kaori”.

This confectionery is sold by “Mitsukuni Honten”, which has a store in Hagi City, Yamaguchi Prefecture. It is made by chopping the skin of summer oranges and boiling them in molasses. The one I bought was a limited product, available only in the fall from September to November, so it contained sliced unripe summer oranges. It looked and tasted refreshing and was a very good product.

A search on J-Platpat revealed that the trademark “Hagino Kaori (vertical writing)” was filed for trademark registration in 1919 (Taisho 8) and was registered in the same year (Registration No. 107032).
I realized that “Hagino Kaori” is a product that has been carefully inherited for a long time because it has been repeatedly renewed and registered and the trademark right has been effectively maintained to this day. (Sakuramochi)

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