The Decline of Blu-ray and What Lies Ahead

  • April 21, 2026
#trademark

As we entered 2026, announcements regarding the discontinuation of Blu-ray drive sales began to pour in from various companies.

Notice Regarding the Discontinuation of Blu-ray Drive Sales | Buffalo (Japanese only)
Announcement of end of our external Blu-ray drive sale | ELECOM CO., LTD. ELECOM
Notice Regarding the Discontinuation of External Blu-ray Drive Sales and Support – Logitec INA Solutions Co., Ltd. (Japanese only)

Regarding recorders, TVS REGZA and Sony have made similar announcements, and Pioneer has already withdrawn from the optical disc business.

Blu-ray

The Blu-ray Disc standard was announced in 2002. The terms “Blu-ray,” “BLU-RAY DISC,” and related logos were trademarked by the Blu-ray Disc Association as early as 2001. The year 2006, when consumer products first appeared, was dubbed the “Year One of Blu-ray.”

Blu-ray
*Image courtesy of J-PlatPat

While I feel there are still situations where Blu-ray is needed, the fact that it is heading toward its end without a complete generational shift from DVD seems to be due to the spread of video streaming services and the rise of HDDs, SSDs, and cloud storage as the mainstream storage methods, leading to a decline in demand for Blu-ray, which is at a disadvantage in terms of capacity and cost.
I sometimes purchase Blu-ray discs for video content I want to keep on hand. There used to be a sense of joy in owning them, but it seems there are quite a few users who rarely have the opportunity to use them.

On the other hand, I-O Data and Verbatim Japan have announced plans to continue supplying Blu-ray drives and discs.

Regarding the Provision of Blu-ray Drive and Disc Products by I-O Data and Verbatim Japan(PDF)

While Blu-ray won’t become unusable anytime soon, if you need to store data long-term or keep backups on hand, you may need to reconsider your storage methods. (Syszo)

An Encounter on a Trip

  • April 15, 2026
#Regional Collective Trademark #trademark

The other day, my family and I went on a trip to Shikoku.Br /> Of the four prefectures—Tokushima, Kagawa, Ehime, and Kochi—Dogo Onsen in Ehime Prefecture was our main destination.
For dinner, we went to a restaurant serving Setouchi cuisine and tried some local specialties. Among them, the one I particularly liked was “Uwajima Jakoten.”
The Jakoten, served lightly grilled, had a rich flavor that went perfectly with our drinks.
*“Uwajima Jakoten” (Japanese Trademark Registration No. 5083713) and “Dogo Onsen” (Japanese Trademark Registration No. 5071495 and 5435121) are registered as regional collective trademarks.

Dogo Onsen

I’m looking forward to seeing what trademarks I’ll encounter on my next trip! ♪ (Rabbit)

A Collaboration Between Hasegawa Buddhist Altars and Noritake

  • April 1, 2026
#trademark

 The other day, I purchased an incense burner and an offering cup at the “Hasegawa Buddhist Altars” store located in a shopping mall. They are made of Noritake bone china, and when I looked at the back, I saw the logos of both Hasegawa and Noritake.

お仏壇のはせがわとノリタケのコラボレーション

お仏壇のはせがわとノリタケのコラボレーション

 The design next to the “Hasegawa” text (Japanese Trademark Registration No. 5557659) and the Noritake logo are both registered trademarks. While Noritake has several registered logos, the oldest one was registered in 1963! (Japanese Trademark Registration No. 631574)

 We don’t have a Buddhist altar at home, but I really love this Noritake cup. It blends well with our interior decor, and despite its small size, it’s just as beautiful as a standard-sized cup. It allows me to easily place an offering and pray, so I’m very fond of it.

 At Hasegawa, in response to changing lifestyles, they offer a variety of products designed to make “moments of prayer” more accessible. In addition to Noritake Buddhist altar ware, these include living room altars created in collaboration with “Karimoku Furniture” in Kariya City, Aichi Prefecture, and the “Oshidan” (fave altar), where you can enshrine your fave. The “Oshidan” was apparently conceived by a company employee, is trademarked (Japanese Trademark Registration No. 6776045), and was even available at the store I visited. (Marron)

 Oshidan https://www.hasegawa.jp/blogs/corp/worldshopping-guide-hasegawa-co-ltd