Have a Break

Over ten years ago now, we featured the “Dispense Pack” on our firm’s blog.
Convenient Container: DISPEN PAK (Hiro)

“DISPEN PAK” is a small container for seasonings and such. Its structure allows you to snap it in half with one hand, releasing the contents. (For details, see our previous article.)
Since this article still gets occasional visits, we assume many people remain interested in this product.

This “DISPEN PAK” was renamed “PAKITTE” in 2019. ‘Pakitte’ is a product of DISPEN PAK JAPAN CO., INC., a group company of Kewpie Corporation. You can see the small text “Pakitte (in Katakana) ^TM” printed on the product.

The name origin is easy to imagine, making it memorable and approachable. While many may have seen the container, few remembered it as “DISPEN PAK.” The name “PAKITTE,” which seems poised to gain recognition, underscores the importance of effective naming. Naturally, “Pakitte” is trademarked, protecting the brand.
Pakitte (in Katakana): Japanese Trademark Registration 6334755
PAKITTE: Japanese Trademark Registration 6268828

Incidentally, “PAKITTE” has also become a capsule toy (available sequentially starting September 2025). Now you can “pop” it to your heart’s content, over and over again! ♪
https://x.com/kewpie_official/status/1967786792461144565
I want to “pop” it too. (Syszo)

Registering trademarks for brand-name products and services is a crucial process in business.
Why not protect your company’s valuable product and service names with trademark registration?
If you have any inquiries or requests regarding trademark registration, please feel free to contact our office here.

In my March 2023 blog post “Chiikawa,” I mentioned that my favorite character is Chiikawa’s friend, Usagi.
And guess what! That favorite character was trademarked!

*From the official gazette for Japanese Trademark Registration 6890391

The trademark holder is listed as “Nagano Co., Ltd.” The Chiikawa trademark (Japanese Trademark Registration No. 6462301) I introduced in my previous article also had its trademark rights transferred to “Nagano Co., Ltd.”

I felt reassured finding out that something I love is protected by rights.
(Rabbit)

Masking tape is incredibly handy for sticking little things or sealing envelopes. Whenever I see cute designs, I just can’t resist buying them.

The masking tape I bought recently had the word “Trademark” printed in very small letters. I looked it up on J PlatPat and found that Nichiban Co., Ltd. had registered the rights for “Petit joie”. (Japanese Trademark Registration No. 5746465)
Of course, just because the printed size is small doesn’t mean the rights are small!

Nichiban, which has a factory in Anjo City, Aichi Prefecture, is famous for “Cello Tape.” It’s so well-known that people often mistake it for a generic term, but “Cello Tape” is also a Nichiban trademark; the generic term is “cellophane tape.” There are several Cello Tape trademarks, with the oldest registered in 1959 (Japanese Trademark Registration No. 546229).

Cellotape is an essential item, and I’d like to buy Petit Joie masking tape again if I find it. (Marron)

Petit Joie Series
https://www.nichiban.com/general/stationery/miscellaneous_goods/petitjoie_masking/
Cellotape (Japanese only)
https://www.nichiban-cellotape.com/

I recently visited Kyoto for some business.
Since I was there, I took the opportunity to do a little sightseeing too.

The North Garden of Ninnaji

The Rock Garden of Ryoanji

Since I was there, I also had some udon noodles typical of Kyoto (Kansai).

Noppei Udon

Kitsune Udon

Since I was there, I also visited my favorite Japanese sweets shop.
It’s “Demachi Futaba,” famous for their Nadai Mamemochi.
Everyone comes here aiming for this sign.

Besides the signature mame mochi, I bought “Fukumame Daifuku” with sweet potato paste, “Yomogi Dango” (mugwort dumplings), and “Shin Kurimochi” (fresh chestnut mochi).

I took these photos after carrying them around for a few hours, so they might not look as appetizing as they were, but everything was delicious and truly impressive. No wonder there’s always a line out the door.

This time was a whirlwind visit, but I hope to return when autumn deepens and enjoy a leisurely Kyoto sightseeing trip while admiring the autumn leaves.

The trademark “Demachi Futaba” is registered as of February 20, 2009 (Japanese Trademark Registration No. 5205944), with the designated services being “the provision of benefits to customers in the retail or wholesale business of mochi and red bean rice.”
(Sakuramochi)

While searching online for a small gift to celebrate a relative’s 60th birthday, I stumbled upon something uniquely funny.

When it comes to Kanreki (60th birthday) celebrations, there’s a custom of wearing a “red chanchanco (Japanese padded vest)”. Red is considered a color that wards off evil spirits and brings good fortune, so I thought “something red to wear” would be perfect. An invisible red belly warmer seemed like something they could easily use.
That’s when I found this belly warmer – the one that made me think, “This is it!”

This belly warmer is an original, customizable product designed, produced, and sold by Shalemon Co., Ltd., located in Yatomi City, Aichi Prefecture.
You can have names or other text printed in the blurred area.
Additionally, it comes with a celebratory “noshi (gift wrapping) paper” attached to the back, making it ready to hand over as a gift.

The phrase “kanreki damono” printed on the belly warmer is a registered trademark of Shalemon Co., Ltd.
The company logo in the lower left corner, though color-inverted, is also a registered trademark.
They hold 17 other registered trademarks and have 5 trademarks pending, firmly protecting their original brand while offering a wide range of uniquely humorous underwear.
If you’re interested, why not take a look at their official online shop?

When we gathered for the Obon dinner, I was able to hand it over safely, and both the recipient and everyone else broke into smiles.
By the way, the gathering was held at “Unagi Kappo Mikawa Sansuitei” in the Mikawa Isshiki area of Aichi Prefecture. It’s a restaurant where you can enjoy delicious eel at a great value, and it’s one of the three shops collectively known as the “Mikawa Isshiki ‘Eel Big Three’”. The logo mark “Mikawa Isshiki／Eel Big Three” is also properly protected as a registered trademark and was part of their brand strategy!♪ (Cacao)

Shalemon website (Japanese only): https://www.shalemon.jp/

August is coming to an end, but according to the weather forecast, it looks like the hot weather will continue for a while longer. With this kind of heat, it’s easy to skip breakfast, so this summer I’ve been making sure to eat cereal every morning.

This cereal was on sale at my regular supermarket. It’s from a well-known snack manufacturer. The back of the package has various information about nutrition and how to eat it. And there it was—the trademark text printed in small letters.

When I searched for “Frugra” on the J-PlatPat patent information platform, I found various registrations, including not just the product name but also the surrounding design elements. They’re protecting their valuable rights.
(Swimmer)

https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2003-106882/40/en
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2022-106782/40/en