It’s swimmer.
It’s autumn. And autumn means mushrooms. The mountain delicacies of this season are delicious, and I want to eat lots of them, but amateurs can’t just casually go mushroom hunting.
So, the mushroom anyone can safely get in the city is “Chocorooms (Kinoko no Yama),” right? Even as an adult, picking up these adorable mushroom-shaped snacks still makes me feel excited.
This universally recognized, iconic snack shape was registered as a word trademark in 1978 (Japanese Trademark Registration No. 1330075) and as a three-dimensional trademark in 2018 (Japanese Trademark Registration No. 6031305).
Precisely because of its distinctive and appealing shape, the company diligently protects its rights.
Efforts to Protect the Brand Through Intellectual Property Rights: Introducing Countermeasures Against Imitation Products Related to Kinoko no Yama (Japanese only)
https://www.meiji.co.jp/corporate/pressrelease/2024/0924_01/index.html
As previously covered in our office blog, “Takenoko no Sato” registered its three-dimensional trademark in 2021 (Japanese Trademark Registration No. 6419263).
Chocolate snack, Takenoko no Sato