During the Edo period, Chirifu Station—one of the Fifty-Three Stations of the Tōkaidō—was located in what is now Chiryu City, Aichi Prefecture.
The Chiryu City Tourism Exchange Center is located near the stone monument shown in the photo. Upon entering, you are greeted by a plush toy of “Chiruppi,” Chiryu City’s mascot character.
The figurative trademark for the mascot, for which Chiryu City holds the trademark rights, and the standard character trademark for “Chiruppi” were registered 10 years ago (in 2016) with various merchandise items designated as the goods covered by the registration. Note that the pronunciation of the figurative trademark is not “Chiruppi,” but rather “Chiryushi” or “Chiryu-shi.”
Figurative Trademark: Japanese Trademark Registration No. 5888931 (link below), No. 5969661
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2016-042337/40/en
Standard character trademarks: Japanese Trademark Registration No. 5888932 (link below), No. 5969662
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2016-042338/40/en
In addition, FUJI Co., Ltd., headquartered in Chiryu City, Aichi Prefecture, has filed numerous patent applications for electronic component mounting machines, machine tools, and other products. (Conan)