Summer Breakfast

  • August 27, 2025
#trademark

August is coming to an end, but according to the weather forecast, it looks like the hot weather will continue for a while longer. With this kind of heat, it’s easy to skip breakfast, so this summer I’ve been making sure to eat cereal every morning.

fruit granola

This cereal was on sale at my regular supermarket. It’s from a well-known snack manufacturer. The back of the package has various information about nutrition and how to eat it. And there it was—the trademark text printed in small letters.

fruit granola

When I searched for “Frugra” on the J-PlatPat patent information platform, I found various registrations, including not just the product name but also the surrounding design elements. They’re protecting their valuable rights.
(Swimmer)

https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2003-106882/40/en
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2022-106782/40/en