While searching online for a small gift to celebrate a relative’s 60th birthday, I stumbled upon something uniquely funny.
When it comes to Kanreki (60th birthday) celebrations, there’s a custom of wearing a “red chanchanco (Japanese padded vest)”. Red is considered a color that wards off evil spirits and brings good fortune, so I thought “something red to wear” would be perfect. An invisible red belly warmer seemed like something they could easily use.
That’s when I found this belly warmer – the one that made me think, “This is it!”
This belly warmer is an original, customizable product designed, produced, and sold by Shalemon Co., Ltd., located in Yatomi City, Aichi Prefecture.
You can have names or other text printed in the blurred area.
Additionally, it comes with a celebratory “noshi (gift wrapping) paper” attached to the back, making it ready to hand over as a gift.
The phrase “kanreki damono” printed on the belly warmer is a registered trademark of Shalemon Co., Ltd.
The company logo in the lower left corner, though color-inverted, is also a registered trademark.
They hold 17 other registered trademarks and have 5 trademarks pending, firmly protecting their original brand while offering a wide range of uniquely humorous underwear.
If you’re interested, why not take a look at their official online shop?
When we gathered for the Obon dinner, I was able to hand it over safely, and both the recipient and everyone else broke into smiles.
By the way, the gathering was held at “Unagi Kappo Mikawa Sansuitei” in the Mikawa Isshiki area of Aichi Prefecture. It’s a restaurant where you can enjoy delicious eel at a great value, and it’s one of the three shops collectively known as the “Mikawa Isshiki ‘Eel Big Three’”. The logo mark “Mikawa Isshiki／Eel Big Three” is also properly protected as a registered trademark and was part of their brand strategy!♪ (Cacao)
Shalemon website (Japanese only): https://www.shalemon.jp/