We introduce trademarks you casually see in daily life. This time, we feature “Ethical Moving”.
In recent years, we’ve increasingly heard the term “ethical consumption”. This is defined as “consumers engaging in consumption activities while considering solutions to social issues relevant to them and supporting businesses tackling such issues” (Consumer Affairs Agency), with various organizations and companies advancing initiatives.
…While that sounds formal, simply put, ethical consumption means actively choosing and purchasing products or services that consider society. For example, buying fair trade goods or vegetables with the JAS organic mark, supporting local production for local consumption, reducing food waste, and conserving energy and water are all forms of ethical consumption.
As one example of this ethical consumption, I recently had the opportunity to participate in something called “Ethical Moving,” which I’ll introduce here.
This is a service offered by Sakai Moving Center. By adding 1,100 yen to the standard moving fee, you can offset the carbon dioxide emitted during your move. This supports activities, carried out through the company’s partner organizations, that sustainably promote forest management and the creation of biodiversity forests in Owase City, Mie Prefecture. I look forward to seeing the results of the forest management efforts delivered in six months to a year.
This “Ethical Moving” service has a trademark application pending and is currently awaiting review.
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