#trademark
Although it will have ended by the time this article is published, February is Valentine’s Day.
I very much look forward to the chocolate fairs held at various department stores every year. This year, in particular, I went to a department store right after the fair started because I had been curious about some chocolates since last year.
The chocolate I had been curious about was the “Suzuno Truffles” sold by the Japanese confectionery Suzukake only during the Valentine’s Day season.
As you can see in the photo above, the truffles come in three different flavors (matcha, hojicha, and brown rice) and are presented in a very cute box with colorful flowers on it.
By the way, when you buy sweets at Suzukake, they put your purchase in a paper bag with the following symbol on it.
The hieroglyphic character for “ka (meaning:confectionery)” is eye-catching, and many people may recognize this logo.
When I see someone carrying this paper bag, my feet naturally turn to the store and I think, “I’ll buy one too…” This logo has a great advertising effect (at least for me).
The “Ka” logo mark has been registered as a trademark for the designated product “confectionery” (Japanese Trademark Registration No. 6059376, etc.).
(Sakuramochi)