#trademark
I found a familiar trademark. If you look at the Nestlé coffee and latte products that I usually drink, you will notice the registered trademarks on the packages.
This time, I bought a Hojicha latte.
I felt I was able to find the Nestlé’s intellectual property strategy from looking at the numerous registered trademarks on Nestlé’s coffee and latte packaging.
Just looking at the packaging of Hojicha latte, it seems that three or more registered trademarks are used. For the registered trademark of Hojicha Latte, “NUTRITIONAL COMPASS” was registered as International Registration No. 865020, Basic Registration was No. 536777, and was registered in the Swiss Federation on June 23, 2005, and “Nestlé” was registered as Japanese Trademark Registration No. 2001464. Registered on November 20, 1987, “Nestle Good Food, Good Life” was registered as Japanese Trademark Registration No. 4696929 on August 1, 2003. (Raspberry)