#trademark
The other day, I received some sweets with a rather unusual name. It is a souvenir from Ehime Prefecture, and its name is “I~yokan shika shinai!”.
I~yokan shika shinai! is a flavorful madeleine filled with the peel and juice of Iyokan citrus produced in Ehime Prefecture, and is a product of Ichiroku Co., Ltd, a well-known confectionery in Shikoku and Ehime known for its Ichiroku Tart. I don’t think an explanation is necessary, but it is a combination of “Iyokan” and “iiyokan” which meaning good feeling.
Actually, I had known about this product for a long time and thought it was a bright and bold name. The fact that it is limited and emphasized with “shika(only)” is also good.
I was definitely going to buy it when I go on a trip to Ehime, but I realized that this is a great name for a souvenir that makes you feel happy when you receive it. Because I have only a good feeling about it!
Naming is very important. I have a feeling that something good will happen. (Syszo)
I~yokan shika shinai! is a registered trademark (J-PlatPat).
Would you like to protect your company’s important product or service name by registering it as a trademark?
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