#trademark
The other day, I saw a product called “Kiyome-pan” (Kiyome-bread) and bought it.
Kiyome-pan is a product of Kiyome Mochi Sohonke, a long-established confectionary store located near the east gate of Atsuta Shrine in Nagoya City.
The signature product of Kiyome Mochi Sohonke is Kiyokemochi, a famous sweet made of sweet red bean paste wrapped in soft Habutae rice cakes, which has long been a favorite souvenir of pilgrims to Atsuta.
According to the leaflet inside the package, Kiyome Mochi Sohonke was once used to make bread for rationing during the chaotic postwar period, and is a reincarnation of the “KIYOMEPAN” of that time, a “manju like bread”.
Indeed, the moist and chewy texture of the dough is a little different and mysterious from bread.
Like “Nago-Nyan” introduced the other day, a derivative of a well-known product attracts a lot of attention, and I would like to buy it together with “Kiyome Mochi”. (Syszo)
“KIYOME” of Kiyome Mochi Sohonke was registered as a Japanese trademark in 1954.
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1952-003921/8B5623A71A4A77B0B352B1E399F4D4C8D5662B52E2EFE0D13AC831629BE22C42/40/en