Local Sake Handago

  • August 18, 2021

#design #patent #trademark #utility model

The other day, I found an advertisement that caught my attention. The words “Thanks to you, we’ve won first place in the U.S.” drew my attention, and upon closer inspection, I realized that it was a sake that had won the Grand Prix at the American Sake Competition.

中埜酒造國盛半田郷

I checked my local supermarket to see if they had it, and luckily I was able to purchase it.

中埜酒造國盛半田郷

Drinking well-chilled sake on a hot day is the best. Eating it with refreshing somen noodles made it feel like summer. It was a well-balanced sake, not too heavy and not too light. A search of the J-Plat Pat database for Nakano Sake Brewery Co., Ltd,, the maker of Handa-Go, revealed a total of six patent and utility model applications, one design application, and 207 trademark applications, including Handa-Go. The number of trademarks is overwhelmingly large, and I wondered if the company was developing its business with a strategy to increase its brand power.

Nakano Sake Brewery Co., Ltd.’s website, Handa-Go page (Japanese only) https://www.nakanoshuzou.jp/handago/pc/

I was a little excited to find out that there are many delicious local delicacies that have yet to be discovered. (Marigold)

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