Over ten years ago now, we featured the “Dispense Pack” on our firm’s blog.
Convenient Container: DISPEN PAK (Hiro)
“DISPEN PAK” is a small container for seasonings and such. Its structure allows you to snap it in half with one hand, releasing the contents. (For details, see our previous article.)
Since this article still gets occasional visits, we assume many people remain interested in this product.
This “DISPEN PAK” was renamed “PAKITTE” in 2019. ‘Pakitte’ is a product of DISPEN PAK JAPAN CO., INC., a group company of Kewpie Corporation. You can see the small text “Pakitte (in Katakana) TM” printed on the product.
The name origin is easy to imagine, making it memorable and approachable. While many may have seen the container, few remembered it as “DISPEN PAK.” The name “PAKITTE,” which seems poised to gain recognition, underscores the importance of effective naming. Naturally, “Pakitte” is trademarked, protecting the brand.
Pakitte (in Katakana): Japanese Trademark Registration 6334755
PAKITTE: Japanese Trademark Registration 6268828
Incidentally, “PAKITTE” has also become a capsule toy (available sequentially starting September 2025). Now you can “pop” it to your heart’s content, over and over again! ♪
https://x.com/kewpie_official/status/1967786792461144565
I want to “pop” it too. (Syszo)
Registering trademarks for brand-name products and services is a crucial process in business.
Why not protect your company’s valuable product and service names with trademark registration?
If you have any inquiries or requests regarding trademark registration, please feel free to contact our office here.